By learning from experienced wine industry professionals, including winemakers, sommeliers, CEOs, retailers, distributors, brand managers, PR strategists and packaging experts, you'll gain real-world knowledge and data that can be applied immediately.
Program at a Glance
- July 21-25, 2025
- Enroll in complete program or single-day sessions
- Offering in-person or online options
- $375-$1,650
Who is This Program For?
- Winery Owners
- Winemakers
- Sales and Marketing Professionals
- Sommeliers
- Tasting Room Managers
- Importers
- Winery Operations Managers
Topics
From market research to sales, the Wine Marketing Program is the only one that incorporates all the elements necessary for negotiating the U.S. wine market. Each session covers a specific topic:
- Day One: Industry Overview
- Day Two: The U.S. Wine Market
- Day Three: Launching A Brand
- Day Four: Distribution
- Day Five: The Retail Tier
What You’ll Get
- Flexible online learning that allows you to attend from anywhere in the world
- Opportunity to gain real-world knowledge and data that can be applied immediately
- Graduate-level content as part of the M.Sc. in wine management of the Organisation Internationale de la Vigne et du Vin (OIV), in coordination with the UC Davis Department of Viticulture and Enology
- A network of speakers and instructors who are wine industry leaders from organizations like Commerce7, Gordon Ramsey North America, RNDC, The Wine Group, Wine.com and Wine Institute
Real-World Instructors Put Theory into Practice
Theresa Sanchez, MBA, has launched million-dollar brands across the globe and optimized business operations for top performance. She is the chief marketing guru at Di Vine Selection, a passion project she started to help wine professionals launch new brands, broker top organic and regenerative winemakers and viticulture consultants, develop top wine speaker education programs and teach others about wine across the globe.
Alison Crowe, MBA, is the director of winemaking at Plata Wine Partners, LLC. A multi-talented winemaker with a love of balanced wines, she believes that brands need to be firmly planted in consistent vineyard sites in order to grow. With a degree in viticulture & enology from UC Davis and graduate of the UC Davis Graduate School of Management, Crowe has over 15 years of winemaking experience. Stints at Chalone Vineyard, Bonny Doon Vineyard as well as in Mendoza, Argentina instilled in her the important lesson that great wines begin in the vineyard.
“One of the most important things I gained was the strength of my cohort. The people I was in class with were a phenomenal mix of up-and-coming and established wine professionals. I walked away from this program with a network that rivals my MBA program.”
– Perry Reyes, Wine Marketing graduate
See What The Program Is All About