Fundraising and Development Professional Concentration

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Program at-a-Glance
Complete in as few as nine months
Offered Completely Online
$3,580 (or $3,043 for pre-pay option)

A Career that Makes a Difference

Many people choose the fundraising and development field because it affords them the opportunity to impact society, while also earning a good living. But fundraising offers even more than that – it’s a growing field, with ever-expending career opportunities, from higher education, to healthcare, to non-profit organizations and more. Fundraisers spend their days working with diverse stakeholders and pairing the right opportunities with the right donors to make a substantive impact for their organization.

  • The growth rate for fundraising and development jobs through 2026 is 15%, much faster than the national average of 9%. (Bureau of Labor Statistics)
  • The average annual wage for fundraisers in CA is $67,830, the third highest in the nation. (Bureau of Labor Statistics)
  • Fundraising opportunities will increase in areas such as higher education, health research, social services, politics and nonprofit organizations. (Bureau of Labor Statistics)

This program requires the successful completion of four core courses. Course content is frequently revised to ensure that the program is up to date with the latest industry standards. For this reason, you must complete all of the course requirements of your certificate with a "C" or better and within five years from the day you enroll in the first course. A professional concentration will not be awarded if the requirements are not completed and your application for candidacy is not received within this timeframe.

Required Courses

Fundamentals of Fundraising and Development
Quarter Academic Credit

This course provides a comprehensive overview for those entering the fundraising profession and those with limited experience who seek to expand their knowledge of the entire fundraising enterprise. You’ll gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. Learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.

Course Code
Major and Principal Gifts
Quarter Academic Credit
This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session (FUN 200). Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.
Course Code
Annual Campaigns
Quarter Academic Credit

In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.

Course Code
Planned Giving
Quarter Academic Credit

In this comprehensive overview of planned giving, you’ll gain an introduction to the basic terminology and concepts in the field as well as an overview of each planned giving vehicle. Learn to identify and assess prospective donors, recognize planned giving benefits to your donors, match a donor’s interests and needs with the appropriate planned giving options, and structure a successful solicitation. You’ll understand the importance of administration of planned gifts to ensure compliance with policies and fulfillment of obligations to the donor. Apply your knowledge by developing a multi-step donor strategy and a marketing strategy, working on case studies, networking, and analyzing success factors. 

Course Code

Required Courses

Required Courses Units Fall Winter Spring Summer
Fundamentals of Fundraising and Development 2 Online
Major and Principal Gifts 2 Online
Annual Campaigns 2 Online
Planned Giving 2 Online
  • $3,580 ($3,043 for pre-pay option)
  • Textbooks are not included in the tuition.
  • For more information about financing your education, click here.

Ready to advance your career? Pick the option that best suits your needs and your lifestyle:

  • Register. Fill out a brief registration form. By doing so, you declare your intent to complete the program, lock in program requirements, and program staff will be available to assist you with your course plan. Note: When you take advantage of our pre-pay discount, you can pay now for the entire professional concentration and  save 15% (that's $537).
  • Enroll in an individual course. Check out individual courses that are currently open for enrollment. Courses will be applied to the certificate program if you later decide to complete your certificate.
  • Sign up for an information session. Learn more about the program by enrolling in a free information session. If an information session for this program is not currently open for enrollment, click on “notify me,” and we’ll contact you when the next one becomes available.
  • Questions? We’re here to help. If you’ve got a question, email us or call (530) 757-8895.