Product managers sit at the intersection of customer needs, business strategy and technology — guiding teams in building products that solve real problems and deliver value. Designed for professionals looking to transition into product management or strengthen their product leadership skills, UC Davis CPE's Product Management Program will help you develop practical skills in product strategy, user research, road mapping and agile product development. No prior product management experience required.
What You'll Learn
Through hands-on activities and project work you'll explore core practices used by product managers to guide products from early discovery through launch and growth, including how to:
- Develop product strategy and define a clear product vision
- Conduct user research and lead product discovery
- Analyze markets and evaluate competitors
- Create product roadmaps and prioritize features
- Work effectively in agile product development environments
- Plan product launches and lead product growth
Who is this Program For?
This program is designed for professionals who want to move into product management roles or expand their understanding of how successful products are developed.
- Design and user experience professionals
- Engineering and software development professionals
- Marketing and product marketing managers
- Data analytics and business intelligence professionals
- Customer success professionals and managers
- Project and program managers
- Sales and business development managers
- Professionals in product roles who want to deepen their skills
A Cohesive Learning Experience
- Coursera provides access to high-quality content from leading universities and industry experts. Content is curated and sequenced by UC Davis instructors to support core concepts and foundational knowledge. Learners engage asynchronously, making it easy to progress on a flexible schedule while using interactive and AI-supported tools to deepen understanding.
- Riipen brings applied learning into the program by connecting students with real-world projects from companies and nonprofit organizations. These projects are embedded in the curriculum and give learners the opportunity to work on authentic business challenges, often in team-based settings with direct exposure to industry partners.
Together, this experience moves learners from foundational knowledge to practical application. Students build job-ready skills, gain hands-on experience, develop professional confidence and create portfolio-ready work they can showcase to employers.