Fundamentals of Fundraising and Development

This course provides a comprehensive overview for those entering the fundraising profession and those with limited experience who seek to expand their knowledge of the entire fundraising enterprise. You’ll gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. Learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.

Academic Units
Section Number
Instruction Method
Online class

Section Course Materials

Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign


Prospect Research: A Primer For Growing Nonprofits


Section Notes

Enroll now through February 19 and complete by April 7. Passwords will be issued starting February 12.

This course has three mandatory synchronous sessions that occur from 5-6pm PST:

  • Tuesday, February 18
  • Monday, March 16
  • Monday, April 6


Enrollment Policies

Visit to view complete enrollment policy information including details on withdrawals and transfers.

Technical Requirements

To ensure your success in this online course, please review our technical requirements. In addition, the following hardware will be used for this course: 1) Headphones (required) 2) Webcam (suggested) Please call 530-757-8895 for further information or assistance.


Early Enroll Discount

Enroll 14 days before the course start date to save $50 on the course fee.

Info Session Discount

Attendees of UC Davis Continuing and Professional Education Information Sessions may be eligible for $100 discount on a class by entering the Coupon Code provided at the Information Session.  Contact UC Davis Continuing and Professional Education Student Services office, at (800) 752-0881, if you have questions about this discount.

CAAA Member Discount

Current members of the Cal Aggie Alumni Association and other UC alumni associations receive $50 off the course fee. If you don't have your association discount code contact UC Davis Continuing and Professional Education Student Services at (800) 752-0881.

Capitol Corridor Rider

Capitol Corridor riders are eligible for a one-time $100 discount on a UC Davis Continuing and Professional Education course (some exceptions apply). The Discount Code is available on the UC Davis Continuing and Professional Education course page on the Capitol Corridor’s onboard Wifi system.