OIV Wine Marketing Program Online


Learn how industry experts create a brand, market and sell wine in the United States. From market research to sales, the OIV Wine Marketing Program is the only course that incorporates all the elements necessary for negotiating the U.S. wine market. Explore practical aspects of labeling, distribution, legal issues and pricing, as well as extensive data on consumer and wine trade trends.

For more than 25 years, the M.Sc. degree program of the Organisation Internationale de La Vigne et du Vin (OIV) and UC Davis Continuing and Professional Education have been coordinating this intensive program.

Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include:

  • Winemakers
  • Attorneys
  • Experts in data and research
  • Wine marketers
  • Distributors
  • Retailers
  • Sommeliers
  • Educators from UC Davis
Academic Units
Section Number
Instruction Method
Online class

Section Notes

This is an online, remote-learning course, which consists of content and curriculum that is taught with pre-recorded and real-time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.


Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested at least two weeks prior to the course. View complete enrollment policy information including details on withdrawals and transfers.

Technical Requirements

To ensure your success in this online course, please review our online resources page.