OIV Wine Marketing Program Online - Day 01: Industry Overview


Receive an industry overview during day one of the Wine Marketing Short Course.

Topics include:

  • The history of wine in California
  • Definitions and concepts of the U.S. wine industry
  • Wine geography of California
  • The art of storytelling

The day will also include a wine reception.

Section Number
Instruction Method
Online class

Section Notes

This is an online, remote-learning course, which consists of content and curriculum that is taught with pre-recorded and real-time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested at least one week prior to the course. Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.


CAAA Member Discount

Current members of the Cal Aggie Alumni Association and other UC alumni associations receive $50 off the course fee.  If you don't have your association discount code contact UC Davis Extension Student Services at (800) 752-0881.