OIV Wine Marketing Program Online - Day 03: Launching A Brand


Learn about what goes into launching a brand or new wine during day three of the Wine Marketing Short Course.

Topics include:

  • Consumers and sensory evaluation of wine
  • Alternative production – custom crushing and private labels
  • Digital marketing
  • Package design and label regulations
  • Tips and case studies on launching a brand
Academic Units
Section Number
Instruction Method
Online class

Section Notes

This is an online, remote learning course, which consists of content and curriculum that is taught with pre-recorded and real time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.”

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested at least one week prior to the course. Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.