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OIV Wine Marketing Program Online- Day 05 - The Retail Tier

Online

Learn about brand establishment during day five of the Wine Marketing Short Course.

Topics include:

Strategic audit
Launching a new brand
Appellation marketing
Care and feeding of the press
The role of the wine critic

Section Number

211VIT206

Instruction Method

Online class

Section Notes

This is an online, remote learning course, which consists of content and curriculum that is taught with pre-recorded and real time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.”

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested at least one week prior to the course. Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.

Discounts

CAAA Member Discount

Current members of the Cal Aggie Alumni Association and other UC alumni associations receive $50 off the course fee. If you don't have your association discount code contact UC Davis Extension Student Services at (800) 752-0881.

Enroll Now

Schedule

Fri., Jul 23rd, 8:30am to 5:30pm

Fees

$325

Instructors

Christian Miller

Christian Miller, MBA, has worked in market research, brand and category management for more than two decades. He is the proprietor of Full Glass Research, which provides economic and market analysis and research for food and beverage producers and marketers. His recent projects have included trade surveys, label tests, analyses of direct customers, new product marketing plans and a study of the interaction of wine and beer consumers. Clients range from small wineries and cheese producers to large multi-brand or packaging companies. Miller directs UC Davis Continuing and Professional Education's annual OIV Wine Marketing Program.