OIV Wine Marketing Program Online- Day 05: The Retail Tier
Learn about the retail tier, where the consumer meets the wine, during day five of the Wine Marketing Short Course.
Topics include:
- The fine wine shop
- Tasting room management
- Digital retail and websites
- E-commerce
- Chain retail and category management
- Selling on-premise
- How restaurants choose and sell wine
Section Notes
This is an online, remote learning course, which consists of content and curriculum that is taught with pre-recorded and real time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.”
Enrollment Policies
Refunds, less a $50 processing fee, will be granted if requested at least one week prior to the course. Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.