OIV Wine Marketing Program Online- Day 05: The Retail Tier


Learn about the retail tier, where the consumer meets the wine, during day five of the Wine Marketing Short Course.

Topics include:

  • The fine wine shop
  • Tasting room management
  • Digital retail and websites
  • E-commerce
  • Chain retail and category management
  • Selling on-premise
  • How restaurants choose and sell wine
Section Number
Instruction Method
Online class

Section Notes

This is an online, remote learning course, which consists of content and curriculum that is taught with pre-recorded and real time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.”

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested at least one week prior to the course. Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.