OIV Wine Marketing Program Online- Day 05 - The Retail Tier

Online

Learn about brand establishment during day five of the Wine Marketing Short Course.

Topics include:

  • Strategic audit
  • Launching a new brand
  • Appellation marketing
  • Care and feeding of the press
  • The role of the wine critic
Section Number
211VIT206
Instruction Method
Online class

Section Notes

This is an online, remote learning course, which consists of content and curriculum that is taught with pre-recorded and real time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.”

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested at least one week prior to the course. Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.

Discounts

CAAA Member Discount

Current members of the Cal Aggie Alumni Association and other UC alumni associations receive $50 off the course fee.  If you don't have your association discount code contact UC Davis Extension Student Services at (800) 752-0881.