In this course, students will learn the benefits, drawbacks, and best practices of online community engagement. They will be able to understand the common barriers to online engagement and how to overcome these in order to design a community engagement program that effectively blends online and offline engagement tactics. The class will cover techniques for determining the right level of online engagement and will introduce a variety of online tools. Finally, students will leave with the skills to measure the success of an online engagement program in order to continuously improve outreach strategies.