What tactics do advertisers, salespeople, charities, healthcare professionals and politicians use to successfully influence us, often without our conscious awareness? Why do these techniques work so well? Which are most effective with older adults? When are the techniques ethical versus unethical? To trigger discussion of these issues, enrollees will be emailed a brief assignment for completion prior to the first class meeting. To allow for robust participation by all, this course has limited enrollment. So if you’re interested, you’re smart to sign up soon! Now, how persuasive was that?