Product Management Strategy and Innovation Schedule
Use the schedule below to see how the curriculum progresses over the course of the program.
| Week | Topic | Learning Objective |
1 | Foundations of Product Management | Learn what product managers do, how product management differs from related functions and how product managers collaborate across engineering, design, marketing, sales, support and business teams. |
2 | Customer Journey, Insight and Research | Map the customer journey, identify key pain points and use research methods to understand user needs and product opportunities. |
3 | Innovation, Markets and Product Adoption | Explore how innovation, the Four Ps and product adoption patterns shape product strategy and go-to-market decisions. |
4 | Product Design and Prototyping | Use design thinking, prototypes, proofs of concept and accessible product requirements to test and communicate product ideas. |
5 | Customer Research and Feedback | Evaluate customer feedback, choose the right research methods and apply behavioral insights ethically to improve product decisions. |
6 | Customer Segmentation and Data-Informed Decisions | Analyze customer and market data to create user personas, identify meaningful segments and make data-supported product trade-offs. |
7 | Demand Generation, Value and Cross-Functional Alignment | Translate product features and customer outcomes into clear value propositions that align product, marketing and sales teams. |
8 | Product Seasonality, Scarcity and Demand Timing | Assess demand timing, scarcity and push-pull strategies to plan product releases that build interest without undermining customer trust. |
9 | Product Launch Experiments and Market Validation | Plan beta releases, pilots and market tests with clear objectives, success criteria, target audiences and feedback mechanisms. |
10 | Strategy, Execution, Product Quality and Risk Management | Connect product strategy to execution, manage course corrections and evaluate product quality, risk and success metrics. |
11 | Distribution Channels and Go-to-Market Models | Compare direct, indirect, digital and traditional distribution models to recommend channels that support product goals and customer experience. |
12 | Crisis Management and Brand Stewardship | Develop contingency plans and communication strategies that protect customers, stakeholders, trust and brand integrity during product or market challenges. |
13 | Product Lifecycle, Decline and Portfolio Strategy | Use market signals to guide lifecycle decisions such as investing, repositioning, bundling, sunsetting, brand extension and cannibalization. |
14 | Using AI as Your Product Management Assistant | Explore how generative AI can support product management tasks, including research, analysis, prototyping, workflow support and career preparation. |
15 | Course and Project Wrap-Up | Finalize your project experience and learn how to present your product management work on your resume, LinkedIn profile or portfolio. |
This information is subject to change.