Applications of Sensory Science and Consumer Testing Principles

Online

Explore strategic business applications of the foundations, principles and methods taught in the first three courses for sensory evaluation and consumer testing using case studies. The course will also cover ad claims, legal issues, product development and optimization, marketing lifecycle and professional resources.

Academic Units

Section Number

251SNF354

Instruction Method

Online class

Section Notes

REFUND DEADLINE:

07/28/25

Prerequisites

Foundations of Sensory Evaluation Principles, Sensory Evaluation Methods, Consumer Testing. Students must receive a grade of C or better in each course to earn the certificate.

Technical Requirements

https://extension.ucdavis.edu/online-learning/tech-requirements

Section Course Materials

Cognella Course Reader

Mandatory

$250

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Section Schedule

Jul 14th, 2025 to Sep 21st, 2025

Instructors

Rebecca Bleibaum

Rebecca Bleibaum, M.A., is president of Dragonfly SCI, a sensory and consumer insights research company, specializing in product testing and professional education. She has more than 25 years of experience in applied research from Tragon Corporation, one of the leading consulting companies in sensory science in the U.S., as their chief sensory officer. Bleibaum is co-developer and instructor of UC Davis CPE’s popular and long-running Applied Sensory and Consumer Science Certificate Program. In 2016, she was awarded the prestigious UC Davis CPE Outstanding Service Award for her contributions and dedication to continuing education. Read more about Rebecca Bleibaum