Search Engine Optimization (SEO) Specialization on Coursera

Become an SEO expert and master SEO tools and strategies

Created by UC Davis Continuing and Professional Education and hosted on the Coursera platform, this is an online course consisting of pre-recorded video lectures, auto-graded and peer-reviewed assignments and community discussion forums. This specialization program is self-paced and designed to help you master a specific career skill in as little as 4-6 months.

This online specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.