Fundamentals of SEO

This class will provide students with a strong foundation in SEO best practices.  The class will start out with a broad overview introducing the concepts of SEO and provide insights into how search engines work.  Students will then learn how to use their knowledge of search engine algorithms to perform keyword research, competitive analysis and make on-page SEO recommendations to improve search engine visibility.

This introductory class starts out at an intermediate level.  Students should have some basic understanding of what SEO is and have basic statistical and analytical skills.

Key Skills:  Students will develop a deep understanding of search engines and will be able to competently explain how SEO works in relation to algorithms.   Students will be able to perform keyword research, audit a website for common on-page SEO issues and create a document outlining issues and recommendations to deliver to clients. 

Course Code