Tasting Room Design and Management

Online

In the world of wine, the ambiance of a tasting room is almost as important as the wine itself. This course, designed for professionals in the wine industry, will teach you how to achieve the ideal wine tasting room to maximize the profit and impact of your business. This course is especially beneficial for people considering opening a tasting room.

Through a combination of online lectures and hands-on exercises, you will explore useful practices such as creating displays and lighting, hosting events and tours, identifying high-quality staff members and utilizing social media marketing strategies. By the end of this course, you will have the practical knowledge to design an engaging atmosphere for your wine tasting room.

Learning Outcomes

  • Design an aesthetically pleasing and profitable wine tasting room
  • Identify friendly and knowledgeable staff members
  • Plan and host special events and tours
  • Leverage social media and websites to increase business

Skills You’ll Gain

  • Wine tasting room design
  • Hiring and keeping staff
  • Tasting strategies
  • Wine event planning and execution
  • Social media marketing

Course Format and Pacing
This one-day, live, online course is delivered over Zoom within CPE's learning management system called Canvas. Additional pre-recorded lectures and supplemental materials will also be accessable in Canvas for 21 days after the live class session.

Academic Units
0
Section Number
253VIT205
Instruction Method
Online class

Section Notes

Access to your course in Canvas will be available 7 days before the course start date. Please note that course start and end dates, as well as live sessions (if applicable), are subject to change.

Enrollment Policies

Drop requests (withdraw with a refund) will be approved, less a $30 processing fee, if the request is received before the refund deadline. Click here to view complete enrollment policy information including details on withdrawals and transfers.  
 
Refund Deadline: 2/23/2026. Refunds and/or enrollment transfers will not be approved after this date. 

Technical Requirements

To ensure your success in this course, please review our technical requirements page at online learning.

Discounts

CAAA Member Discount

Current members of the Cal Aggie Alumni Association (CAAA) and other UC alumni associations receive 10% off the course fee of one course per quarter, not to exceed $100. If you don't have your discount code, contact CAAA at alumni@ucdavis.edu to request it.