Tasting Room Design and Management

Make your tasting room more profitable and memorable with practical, experience-driven information you can start using immediately. Craig Root, a 30-year industry veteran and tasting room consultant, provides ideas for achieving tasting room perfection, including how to find and keep good staff. Learn how to create a profitable wine club and design your room with lighting and displays. Explore tasting strategies, special events tips, and how to improve your tours and trade relations. There will also be a special guest lecturer speaking about social media, websites and other strategies to increase your business. This class is especially beneficial for people who are considering starting a tasting room or remodeling an existing one.

Academic Units
Section Number
Instruction Method


Da Vinci Building

1632 DaVinci Court, Davis, CA, 95618

Da Vinci Building

Da Vinci Building 1632 DaVinci Court, Davis, CA, 95618

Enrollment Policies

Drop requests (withdraw with a refund) will be approved, less a $30 processing fee, if the request is received seven calendar days before the course begins. Click here to view complete enrollment policy information including details on withdrawals and transfers.