OIV Wine Marketing Program

Learn how industry experts create a brand, market and sell wine in the United States. From market research to sales, the OIV Wine Marketing Program is the only course that incorporates all the elements necessary for negotiating the U.S. wine market. Explore practical aspects of labeling, distribution, legal issues and pricing, as well as extensive data on consumer and wine trade trends.

For more than 25 years, the M.Sc. degree program of the Organisation Internationale de La Vigne et du Vin (OIV) and UC Davis Continuing and Professional Education have been coordinating this intensive program.

Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include:

  • Winemakers
  • Attorneys
  • Experts in data and research
  • Wine marketers
  • Distributors
  • Retailers
  • Sommeliers
  • Educators from UC Davis
Course Code
352940