Learn how industry experts create a brand, market and sell wine in the United States. From market research to sales, the Wine Marketing Program is the only course that incorporates all the elements necessary for negotiating the U.S. wine market. Explore practical aspects of labeling, distribution, legal issues and pricing, as well as extensive data on consumer and wine trade trends.
For 30 years, the M.Sc. degree program of the Organisation Internationale de La Vigne et du Vin and UC Davis Continuing and Professional Education have been coordinating this intensive program.
Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include:
- Winemakers
- Attorneys
- Experts in data and research
- Wine marketers
- Distributors
- Retailers
- Sommeliers
- Educators from UC Davis
Course Format and Pacing
This is an online course delivered through Canvas, UC Davis CPE’s learning management system. Course materials—such as video lectures, readings, assignments, and discussion forums—are accessible throughout the week. Live sessions held over zoom will provide real-time lectures and Q&A sessions with instructors.