The Strategy of Content Marketing

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension.

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. 

Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.

You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

This online, self-paced course allows you to learn the foundational content marketing strategies and tactics at your own pace.

Through audio/video lessons, self-assessment quizzes, hands-on practicum assignments, and feedback from fellow students, students are exposed to a dynamic and enriching online learning experience.

Course Code