Wine Marketing Program Hybrid

Learn how industry experts create a brand, market and sell wine in the United States. From market research to sales, the Wine Marketing Program is the only course that incorporates all the elements necessary for negotiating the U.S. wine market. Explore practical aspects of labeling, distribution, legal issues and pricing, as well as extensive data on consumer and wine trade trends.

For 30 years, the M.Sc. degree program of the Organisation Internationale de La Vigne et du Vin and UC Davis Continuing and Professional Education have been coordinating this intensive program.

Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include:

Winemakers
Attorneys
Experts in data and research
Wine marketers
Distributors
Retailers
Sommeliers
Educators from UC Davis

Academic Units

Section Number

241VIT310

Instruction Method

Classroom

Location

Robert Mondavi Institute:Sensory Theatre

392 Old Davis Road, Davis, CA, 95616

View Campus Map

Section Notes

This is a full week Hybrid course. Day 1 and 2 (Monday and Tuesday) will be held online. Day 3 - 5 (Wednesday, Thursday, and Friday) will be held on the UCD Campus. The program consists of both pre-recorded and real time lectures.

Please refer to a campus map to locate the UC Davis Robert Mondavi Institute for Wine & Food Sensory Theater.

Park in Lots VP1, VP2, or South Entry Parking Structure.

Parking: If you plan to drive, please review the following link for parking information. The campus uses the AMP Parking app for ALL parking. You must have the app on your phone to pay for parking.?https://taps.ucdavis.edu/aggiepark?. We suggest that you upload the app prior to visiting and bookmark it.

There will be a Wine Social on Wednesday the first day of the course of the in person portion of the course. The social will include a winery tour. Participants must WEAR CLOSED -TOE SHOES if they would like to participate in the winery tour.

There will be no morning refreshments.

BRING A SACK LUNCH. Eating establishments are limited around class site.

Refund Deadline: July 15, 2024

Enrollment Policies

Refunds, less a $50 processing fee, will be granted by Refund Deadline: July 15, 2023. Refunds and/or enrollment transfers will not be approved after this date. View complete enrollment policy information including details on withdrawals and transfers.

Technical Requirements

To ensure your success in this online course, please review our online resources page.

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Schedule

Wed., Thur., Fri., Jul 24th, 2024 to Jul 26th, 2024, 8:30am to 5:30pm

Mon. & Tues., Jul 22nd, 2024 to Jul 23rd, 2024, 8:30am to 5:30pm

Fees

$1,500

Instructors

Alison Crowe

Christian Miller

Christian Miller, MBA, has worked in market research, brand and category management for more than two decades. He is the proprietor of Full Glass Research, which provides economic and market analysis and research for food and beverage producers and marketers. Clients range from small wineries and cheese producers to regional organizations and large multi-brand companies. Christian is also the research director for the Wine Market Council.

Theresa Sanchez

Theresa Sanchez, MBA, has launched million-dollar brands across the globe and designed business and manufacturing operations for top performance. She founded Di Vine Selection, a consulting company that helps wine professionals launch new brands, broker top organic, biodynamic and regenerative winemakers and viticulture consultants, develop top wine speaker education programs and teach others about wine. She holds an MBA in International Marketing and Organization Management from the Kellogg School of Management and a B.S. in Chemical Engineering.