OIV Wine Marketing Program

wine bottles in market

Learn from industry experts how to successfully create a brand, market and sell wine in the United States. Study with the industry’s best, including winemakers, sommeliers, attorneys, accountants, wine marketers, distributors, retailers and educators from the University of California. As part of the M.Sc. in Wine Management of the Organisation Internationale de la Vigne et du Vin (OIV), UC Davis’ Division of Continuing and Professional Education and the Department of Viticulture and Enology have been coordinating this program for more than 25 years.

Student Reviews

Christopher Calicott

“I cannot imagine entering the American wine market without having taken this program first.”

Hear from our Students

Courses Not Currently Scheduled

Course Title Notify Me
OIV Wine Marketing Program Notify Me