wine bottles on shelf

Wine Marketing Program

Discover from top industry experts how to successfully brand, market, and sell wine in the United States. In this five-day, wine marketing online course, you’ll connect with experienced wine industry professionals - winemakers, sommeliers, CEOs, retailers, distributors, brand managers, analysts, PR strategists, packaging experts and educators from the University of California. Not only will you gain the real-world knowledge and data that you can apply immediately, but you’ll have amazing opportunities to expand your network.

As part of the M.Sc. in Wine Management of the Organisation Internationale de la Vigne et du Vin (OIV), UC Davis Continuing and Professional Education and the Department of Viticulture and Enology have been coordinating this program for 30 years.

Flexible Options for Enrollment

You can enroll in the entire program OR enroll in the individual day sessions that interest you most.