Discover from top industry experts how to successfully brand, market, and sell wine in the United States. In this five-day program, you’ll connect with experienced wine industry professionals - winemakers, sommeliers, CEOs, retailers, distributors, brand managers, analysts, PR strategists, packaging experts and educators from the University of California. Not only will you gain the real-world knowledge and data that you can apply immediately, but you’ll have amazing opportunities to expand your network.
As part of the M.Sc. in Wine Management of the Organisation Internationale de la Vigne et du Vin (OIV), UC Davis Continuing and Professional Education and the Department of Viticulture and Enology have been coordinating this program for 30 years.
Flexible Options for Enrollment
You can enroll in the entire program OR enroll in the individual day sessions that interest you most. This year, we’re offering the program online and in a hybrid format. The first two days are online only. Full week students can opt to take the Wednesday-Friday sessions in person or online. If you are interested in taking all five days online, enroll in OIV Wine Marketing Online. If you are interested in taking the last three days in-person, enroll in OIV Wine Marketing Hybrid.
Students who enroll in the hybrid option will have the opportunity to meet and mingle in-person with OIV M.Sc. students who participate in this course each year.